Facts hard to swallow

Have you heard of eosinophilic esophagitis? It’s an unusual disease that affects very few. Or is it? In reality studies show a large unrecorded number of affected. Therefore the client wanted more people with symtoms to seek care.

But for those who suffer, the symtoms are not just physical. They are also affected socially which becomes mentally difficult. The plan was to highlight these socially awkward and difficult situations in an animated testimonial to make unaware patients do an online test and make them realise they have the disease.

The campaign found the target group on social media and created fantastic results. It also ended up earning silver in Digital Communication Awards 2022, in the category “campaign of the year”.