make a splash idiom
: to attract a lot of attention in an exciting way
A splash of relief
The brief: Santen needed a new way to communicate one of their dry eye products.
The word splash means different things here. For the client making a splash means attracting attention. For the patients making a splash implies the contrary of dry. Making a splash means hydrating which gives the patients relief. A splash of relief for dry eyes.
PROJECT
Concept development & Visuals
CLIENT
Santen
My role
Art director & copywriter